G-Star RAW is a Dutch designer clothing company, founded by Jos van Tilburg in Amsterdam in 1989. The brand specialises in making raw denim—an unwashed, untreated denim and is influenced by military clothing. Press releases, collection naming and new divisions grew in the early naughts when the brand was at its height. When Pharell became part-owner, new teams were created in order to make way for growth. As part of that G-Star RAW called on us for copy help from swing tags to product reviews and website copy.