Founded in 2000 in Amsterdam, The Netherlands, Rituals was the first luxury brand to combine home and body products. To date, they have opened 1000 stores in 36 countries and are a renowned wellbeing destination. They know how to put a giftpack together and with a C-suite whose background includes Chanel and luxury perfumes - they know good product.
Branding is always strong at Rituals, so when working with the ever inspiring Yew Kee Chung - Founder of Matte Agency - who creates Europe's most bespoke packaging - it's always a pleasure to bring the project together with writing.