Mochi
To: You- #vintage
- #sustainable
- #clothing
- #amsterdam
- #circular
- #repurposed
- #knitwear
- #Copywriting
- #Europe
- #Emirates
- #Fashion
The go-to brand for the boho and fabulous, All Things Mochi wanted a rebrand in line with the rebuilding of its sustainable approach to fashion. Inspired by vintage, MOCHI design collectables and traditional hand craftsmanship we created a tone of voice and style of communication that works to inform and celebrate the new era of this circular fashion line.