Cristiano was only ONE goal away to becoming the player with the most international goals scored with a national football team. This assignment was about celebrating him breaking this record. It was also about celebrating his drive, vision and commitment to the sport. From the kid in Madeira to the GOAT. Anything is possible when you have a goal in mind.

A refurbishment of the original pitch he played on. A gifting of his Mercurial Superfly CR110 shoes and a total celebration of all things Ronaldo.

We concepted the letter behind the gift from Ronaldo to the kids of Madeira along with some other written assets to celebrate the GOAT.