To: You
  • #Copywriting
  • #Strategy
  • #Creative Direction
  • #Branding
  • #Tone of Voice
🌐 The history of the Australian Bush

In its nine decades of existence, R.M.Williams has become one of the best-known - and best-loved - footwear brands in the world. Originally built for the men and women of the rugged, unforgiving Australian outback, their iconic one-piece-leather boots have gone on to grace the feet of millions of people, including some of the most famous on the planet. When LVMH aquired it as a legacy brand ,...staat was tasked with the branding, identity and the revival of the brand under the luxury fashion group.
We then worked with them to define the brand through a tone of voice, creative direction to bring authentic Australian heritage to a new era.

“No secrets concerning manufacture have been withheld and any questions concerning the making of goods will be answered
to the full extent of our ability to do so.”
- R.M.Williams, 1943