Forged from a heritage dating back to the 1890's, Maison Boch is the latest iteration in the Boch legacy. When Callum approached us to help revive his family's namesake brand, stories, strategies and production began to take hold.

HOW DO WE REVIVE A CENTURIES OLD LEGACY, BASED ON QUALITY CRAFTSMANSHIP AND INVESTMENT IN ARTISANS TO SUIT TODAY’S FASHION INDUSTRY AND A MORE CONSCIOUS CONSUMER?

Working with the New York based edition.studios and building a team to help roll out the brand, we gathered our favourite trend forecaster, producer and strategist to support the creative direction of edition.

First things first - to strategise and build an investment deck for further funding. We pulled together an entire team and travelled to Paris to kick off the build of this brand - currently in the making.