Travalyst is a not-for-profit organisation which seeks to catalyse sustainability within the tourism industry. Our lovely English Rose, Jo Geneen from Purposeled Marketing got us on board with this one... Thank you Jo!

Founded by Prince Harry, The Duke of Sussex, its growing global Coalition includes some of the biggest brands in travel: Amadeus, Booking.com, Expedia Group, Google, Skyscanner, Travelport, Trip.com Group, Tripadvisor and Visa.

What it aims to do is make the travel industry accountable for their decisions, and make consumer travel easier to book in a sustainable way. By using data engineers, environmental scientists and travel executives - Travalyst plans on changing the way we travel - for good.

We helped to strategise a clearer way to communicate, coming up with the tagline and the brand's tone of voice - which needed to clearly state its intentions - without promising the world, just yet.