Fun Fact: almost every part of this hotel is made with sustainable materials. Even the concrete was recycled from a former Shell HQ. The hotel itself is steeped in layers of eco-friendly thinking, from the heating to the rooftop greenhouse and local botanical bathroom accessories. Before its opening, a complete online strategy was set in place to make their social media all about the company’s local focus. Now an award-winning hotel, we helped get the name out there beyond the blue Amstel River it sits on.